Did you know that most direct mail companies consider a 2% coupon redemption to be a pretty fair result? Well at Town Planner we bring in the business, but we also ask, what happened to the other 98% of those coupons? With a Town Planner coupon you can take comfort in knowing that the other 98% of your advertising dollar is still hard at work for your business keeping your name in front of your customers. The secret is in the staying power!