I love the Town Planner concept. It’s unusual to be able to market and advertise in something for an entire year. Knowing our restaurant is on display in thousands of homes each day throughout 2006 is fantastic! I’m happy to say, we reached new customers that previous print advertising had not accomplished.
We have been pleased with our response to our ads in the Town Planner. Within the first three months of 2006, we have redeemed more than enough coupons to pay for our investment. As you can tell, we really like the exposure and visibility your publication gives us.
Rick Arbo
General Manager
Applebees
Nashua, NH
One of the best decisions I have made in advertising has been to be in the Town Planner calendar. We have had a great response to our coupons in the calendar, and will continue to keep these customers coming back with our future coupons. I would recommend this publication for advertising for anyone’s business.
Ginny Dumansky
Cherry Pepper Grille
Duluth, GA
Just wanted to let you know about the success we have had with the Town Planner Calendar coupons. We average 70 coupons per month, our goal was to see if we could sustain coupon redemption throughout the entire year as opposed to receiving the bulk of them in the first month of the year, so far our goal has been achieved. We also were hoping to generate sales from the coupon monthly in the area of $4,000.00, currently we average $5,000.00 (goal achieved), and finally we were hoping to see a check average of approximately $30.00 or more even though the coupon states $20.00 or more and our average is currently $42.00 (again goal achieved).
In closing I would like to say that overall we are extremely pleased with the results we are achieving through your calendar, the Town Planner is a success.
