Design Conversations with Good Creatives

In this next installment of Design Conversations, the Columbus Design Collective is excited to welcome Yoonji Jung and Cory Shoemaker, co-founders of Story Engine and partners at Good Creatives, for their presentation, Designing Understanding: How Storytelling Turns Impact Into Action. The event will take place on Tuesday, August 12, at the Red Room in the BCPL Downtown Branch! Networking begins at 5:30 pm, and the presentation will begin at 6:15 pm.

Every day, organizations create life-changing moments, but many of those stories go undocumented and are eventually lost. In this session, Yoonji and Cory will explore why the real challenge for mission-driven organizations isn't storytelling. It's story capture. They'll share how under-resourced teams can build simple systems to capture authentic stories, preserve meaningful experiences, and communicate their impact more effectively.

Attendees will learn:

-Why "storytelling problems" are often story capture problems

-The hidden cost of undocumented stories

-How Story Engine helps organizations preserve authentic experiences

-How captured stories can support fundraising, donor engagement, reports, and community trust

Whether you're a designer, marketer, nonprofit leader, educator, or community builder, you'll leave with practical ideas for turning everyday moments into lasting connection and action.