More About Sweetest Day
Sweetest Day is a holiday that is celebrated in the Midwestern United States,[1] in parts of the Northeastern United States, in Arizona, and in Florida on the third Saturday in October.[2] It is a day to share romantic deeds or expressions, and acts of charity and kindness.[3] Sweetest Day has also been referred to as a "Hallmark holiday" or a "concocted promotion" created by the candy industry solely to increase sales of sweets.[4]
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