More About Jeep® Brand Brings Overlanding Concepts to Smoky Mountain Overland Invasion 2026
The Jeep® brand is heading to Pigeon Forge, Tennessee, for Smoky Mountain Overland Invasion, taking place at the LeConte Center from Friday, October 23, through Saturday, October 24.
The indoor overlanding expo brings adventure enthusiasts, vehicle builders and outdoor brands together for a weekend celebrating life off the beaten path. Attendees can explore Jeep® overlanding concepts, participate in hands-on product demonstrations and enjoy giveaways.
Attendees can experience Jeep® capability and customization through the following activities:
•Jeep® Overlanding Concepts: Get an up-close look at Sunchaser, a Jeep® Wrangler 4xe Rubicon concept featuring an ARTT roof tent and awning system, and WayOut, a Jeep® Gladiator-based concept equipped for extended off-grid adventures.
•Jeep® Wrangler Rubicon: Explore a production Jeep® Wrangler Rubicon and learn more about the capability and accessories designed to support off-road exploration.
•Product Demonstrations and Giveaways: Participate in product demonstrations, create a custom patch at the Jeep® heat-press station and receive branded giveaways while supplies last. Registered participants who complete a demonstration can also enter for a chance to win $100,000 toward a new vehicle from the Chrysler,
Dodge, Jeep®, Ram Truck or FIAT brands.
For more information on the Jeep® brand, visit Click for Details.
WHERE:
LeConte Center
2986 Teaster Lane
Pigeon Forge, TN 37863
WHEN:
•Friday, October 23: 9:00 a.m. – 5:00 p.m.
•Saturday, October 24: 9:00 a.m. – 5:00 p.m.
The indoor overlanding expo brings adventure enthusiasts, vehicle builders and outdoor brands together for a weekend celebrating life off the beaten path. Attendees can explore Jeep® overlanding concepts, participate in hands-on product demonstrations and enjoy giveaways.
Attendees can experience Jeep® capability and customization through the following activities:
•Jeep® Overlanding Concepts: Get an up-close look at Sunchaser, a Jeep® Wrangler 4xe Rubicon concept featuring an ARTT roof tent and awning system, and WayOut, a Jeep® Gladiator-based concept equipped for extended off-grid adventures.
•Jeep® Wrangler Rubicon: Explore a production Jeep® Wrangler Rubicon and learn more about the capability and accessories designed to support off-road exploration.
•Product Demonstrations and Giveaways: Participate in product demonstrations, create a custom patch at the Jeep® heat-press station and receive branded giveaways while supplies last. Registered participants who complete a demonstration can also enter for a chance to win $100,000 toward a new vehicle from the Chrysler,
Dodge, Jeep®, Ram Truck or FIAT brands.
For more information on the Jeep® brand, visit Click for Details.
WHERE:
LeConte Center
2986 Teaster Lane
Pigeon Forge, TN 37863
WHEN:
•Friday, October 23: 9:00 a.m. – 5:00 p.m.
•Saturday, October 24: 9:00 a.m. – 5:00 p.m.
Date & Time
October 24, 2026
9:00am - 5:00pm
Location
LeConte Center
2986 Teaster Lane
Pigeon Forge, TN 37863
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