More About Pricing It Right the First Time: Why Strategy Matters More Than Optimism 🎯

When selling a home in Greenwich, pricing is one of the most important decisions you make. Many sellers assume starting high creates room to negotiate. In today’s market, overpricing often leads to fewer showings, extended time on market, and eventual price reductions that weaken your position.

Smart pricing includes:

• Accurate market analysis: Reviewing recent comparable sales, active listings, and neighborhood demand creates a realistic and competitive starting point. Data, not emotion, should guide the number. ��

• Strong first impressions: The first two weeks attract the most qualified and motivated buyers. Proper pricing generates urgency, stronger interest, and more confident offers.

• Avoiding price reductions: Multiple price drops can signal hesitation or desperation to buyers and reduce negotiating power.

A clear strategy builds confidence from day one. Sue Frano combines detailed local knowledge with organized planning to position your home effectively and attract serious buyers. Connect on Instagram, Facebook, or LinkedIn for a personalized pricing consultation. ��‍��

Date & Time

May 11, 2026

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More About Sue Frano, Realtor, Coldwell Banker Realty

Sue has over 30 years of real estate experience and a long record of trusted service in Greenwich and beyond. Her work has earned her top industry distinctions, including International Diamond Society with Coldwell Banker Realty.

Location

Sue Frano, Realtor, Coldwell Banker Realty
66 Field Point Rd
Greenwich, Connecticut 06830

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