More About Jeep® Brand’s Next Twelve4Twelve Drop Heads to the Great Smoky Mountain Jeep Invasion 2026
The Jeep® brand is heading to the Smokies for the 14th Annual Great Smoky Mountain Jeep Invasion, taking over the LeConte Center in Pigeon Forge, Tennessee, from Thursday, August 20, through Saturday, August 22.
Hosted by the Smoky Mountain Jeep Club, the annual event brings Jeep® owners, enthusiasts and clubs from across the country together for three action-packed days celebrating all things Jeep®.
This year, attendees will have even more to look forward to, including the live reveal of the Jeep® brand’s next Twelve4Twelve limited edition vehicle.
• Twelve4Twelve Vehicle Reveal, Drop No. 10: The next chapter of the Jeep® brand’s Twelve4Twelve program arrives in Pigeon Forge. As part of the program, the Jeep® brand is revealing one limited edition Jeep® Wrangler each month for 12 months. Attendees can be among the first to see Drop No. 10 unveiled live at the Invasion on Thursday, August 20, at 1 p.m. at the outdoor Jeep® display.
• Outdoor Jeep® Display (Row 107): In addition to the Twelve4Twelve reveal, explore even more from the Jeep® brand at the outdoor display, featuring a cooling lounge, yard games, Jeep® Performance Parts, Jeep® branded giveaways and the Jeep® Claw Game.
• Indoor Jeep® Display (Booths 54 & 55, Main Hall): Get an up close look at the latest Jeep® vehicles with guided walkarounds led by Jeep® product specialists, plus Jeep® branded giveaways while supplies last. All registered participants who complete a vehicle walkaround will be entered into the 2026 Sweepstakes for a chance to win $100,000 toward an eligible vehicle from any one of the Chrysler, Dodge, Jeep®, Ram Truck, or FIAT brands. A winner will be drawn in early 2027.
For more information on the Jeep® Brand, visit Click for Details.
WHERE:
• LeConte Center: 2986 Teaster Lane, Pigeon Forge, TN 37863
o Indoor Display: Main Hall, Booths 54 & 55
o Outdoor Display: Row 107
WHEN:
• Event Hours:
o Thursday, August 20: 8:30 a.m. – 5 p.m.
o Friday, August 21: 8:30 a.m. – 5 p.m.
o Saturday, August 22: 8:30 a.m. – 4:30 p.m.
• Twelve4Twelve Vehicle Reveal:
o Thursday, August 20, 1 p.m. at the outdoor Jeep® display.
Hosted by the Smoky Mountain Jeep Club, the annual event brings Jeep® owners, enthusiasts and clubs from across the country together for three action-packed days celebrating all things Jeep®.
This year, attendees will have even more to look forward to, including the live reveal of the Jeep® brand’s next Twelve4Twelve limited edition vehicle.
• Twelve4Twelve Vehicle Reveal, Drop No. 10: The next chapter of the Jeep® brand’s Twelve4Twelve program arrives in Pigeon Forge. As part of the program, the Jeep® brand is revealing one limited edition Jeep® Wrangler each month for 12 months. Attendees can be among the first to see Drop No. 10 unveiled live at the Invasion on Thursday, August 20, at 1 p.m. at the outdoor Jeep® display.
• Outdoor Jeep® Display (Row 107): In addition to the Twelve4Twelve reveal, explore even more from the Jeep® brand at the outdoor display, featuring a cooling lounge, yard games, Jeep® Performance Parts, Jeep® branded giveaways and the Jeep® Claw Game.
• Indoor Jeep® Display (Booths 54 & 55, Main Hall): Get an up close look at the latest Jeep® vehicles with guided walkarounds led by Jeep® product specialists, plus Jeep® branded giveaways while supplies last. All registered participants who complete a vehicle walkaround will be entered into the 2026 Sweepstakes for a chance to win $100,000 toward an eligible vehicle from any one of the Chrysler, Dodge, Jeep®, Ram Truck, or FIAT brands. A winner will be drawn in early 2027.
For more information on the Jeep® Brand, visit Click for Details.
WHERE:
• LeConte Center: 2986 Teaster Lane, Pigeon Forge, TN 37863
o Indoor Display: Main Hall, Booths 54 & 55
o Outdoor Display: Row 107
WHEN:
• Event Hours:
o Thursday, August 20: 8:30 a.m. – 5 p.m.
o Friday, August 21: 8:30 a.m. – 5 p.m.
o Saturday, August 22: 8:30 a.m. – 4:30 p.m.
• Twelve4Twelve Vehicle Reveal:
o Thursday, August 20, 1 p.m. at the outdoor Jeep® display.
Date & Time
August 22, 2026
8:30am - 4:30pm
Location
LeConte Center
2986 Teaster Lane
Pigeon Forge, TN 37863
Contact Info
Coyne PR
Communities
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