More About Dodge Brand Celebrates Charger's 60th Anniversary at Petersen Automotive Museum's Route 66 Parade
As the Dodge Charger celebrates its 60th anniversary, the Dodge brand will participate in the Petersen Automotive Museum's America on the Move: A Route 66 Centennial Parade on Sunday, July 12, joining the 100th-anniversary celebration of the iconic highway with a lineup showcasing both Dodge heritage and modern performance.
Beginning at the Petersen Automotive Museum, four Dodge vehicles, including a 2026 Dodge Charger Scat Pack, 2026 Dodge Charger R/T, 2026 Dodge Durango SRT Hellcat Jailbreak and a 1968 Dodge Dart, will travel to the Santa Monica Pier before taking center stage at Dodge's dedicated display. The activation celebrates six decades of Charger performance while giving attendees the opportunity to experience Dodge's latest lineup up close.
At the Santa Monica Pier, attendees can explore Dodge vehicles, including the 1968 Dodge Dart, 2026 Charger Scat Pack Plus 4-Door, 2026 Charger Scat Pack 2-Door, 2026 Charger R/T, and 2026 Durango SRT Hellcat Jailbreak, through product-specialist-led walkarounds. Participants can also enter for a chance to win the 2026 Stellantis US National Sweepstakes, receive exclusive Charger 60th Anniversary T-shirts while supplies last and access interactive QR-enabled vehicle experiences that connect directly to Dodge.com.
ABOUT THE STELLANTIS US NATIONAL SWEEPSTAKES
All registered participants will be entered into the 2026 Stellantis National Sweepstakes for a chance to win $100,000 towards an eligible vehicle from any one of the Chrysler, Dodge, Jeep®, Ram Truck, or FIAT brands. A winner will be drawn in early 2027.
DATES & TIMES
• Sunday, July 12
o Route 66 Centennial Parade: 8:00 a.m.
o Santa Monica Pier Celebration and Dodge Activation: 9:00 a.m. - 12:00 p.m.
ADDRESS
Parade Start
Petersen Automotive Museum
6060 Wilshire Blvd.
Los Angeles, CA 90036
Parade Finish & Dodge Activation
Santa Monica Pier
200 Santa Monica Pier
Santa Monica, CA 90401
To learn more about the Dodge brand lineup, visit Click for Details.
Beginning at the Petersen Automotive Museum, four Dodge vehicles, including a 2026 Dodge Charger Scat Pack, 2026 Dodge Charger R/T, 2026 Dodge Durango SRT Hellcat Jailbreak and a 1968 Dodge Dart, will travel to the Santa Monica Pier before taking center stage at Dodge's dedicated display. The activation celebrates six decades of Charger performance while giving attendees the opportunity to experience Dodge's latest lineup up close.
At the Santa Monica Pier, attendees can explore Dodge vehicles, including the 1968 Dodge Dart, 2026 Charger Scat Pack Plus 4-Door, 2026 Charger Scat Pack 2-Door, 2026 Charger R/T, and 2026 Durango SRT Hellcat Jailbreak, through product-specialist-led walkarounds. Participants can also enter for a chance to win the 2026 Stellantis US National Sweepstakes, receive exclusive Charger 60th Anniversary T-shirts while supplies last and access interactive QR-enabled vehicle experiences that connect directly to Dodge.com.
ABOUT THE STELLANTIS US NATIONAL SWEEPSTAKES
All registered participants will be entered into the 2026 Stellantis National Sweepstakes for a chance to win $100,000 towards an eligible vehicle from any one of the Chrysler, Dodge, Jeep®, Ram Truck, or FIAT brands. A winner will be drawn in early 2027.
DATES & TIMES
• Sunday, July 12
o Route 66 Centennial Parade: 8:00 a.m.
o Santa Monica Pier Celebration and Dodge Activation: 9:00 a.m. - 12:00 p.m.
ADDRESS
Parade Start
Petersen Automotive Museum
6060 Wilshire Blvd.
Los Angeles, CA 90036
Parade Finish & Dodge Activation
Santa Monica Pier
200 Santa Monica Pier
Santa Monica, CA 90401
To learn more about the Dodge brand lineup, visit Click for Details.
Date & Time
July 12, 2026
8:00am - 12:00pm
Location
Petersen Automotive Museum
6060 Wilshire Museum
Los Angeles, CA 90036
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